Overview
From April to October 2026, my team at Giant Noise partnered with All Día, an Austin-born, ultra-premium ready-to-drink cocktail brand offering low-calorie, low-ABV tequila cocktails. The six-month engagement focused on building brand awareness and establishing All Día within Austin’s wellness, fitness and lifestyle communities through strategic media relations, influencer activations, experiential marketing and local partnerships. Initiatives included coordinating the brand’s launch party, pop-ups at local fitness studios and businesses, product seeding, influencer engagement and inclusion in hotel room drops during Austin City Limits Music Festival. The campaign generated national and local coverage across beverage, lifestyle and business publications, alongside broadcast visibility.
All Día
Public Relations + Earned Media
My Contributions
As the primary account coordinator and organizational lead, I managed day-to-day account operations, including meeting agendas, call notes, recaps, reporting, media monitoring and team communications. I also took the lead on the initial draft of a design-focused editorial pitch highlighting co-founder and creative director Ailee Petrovic’s process for designing All Día’s cans around the human hand which secured coverage in The Dieline. Additionally, I supported media relations efforts that secured coverage across prominent outlets, including Forbes, Chilled Magazine, BevNET Magazine, Distiller and the Austin Business Journal, as well as a FOX 7 broadcast segment for National Tequila Day. I also helped coordinate launch events, local brand activations, influencer partnerships and media and influencer product seeding to build awareness and introduce All Día to new audiences.
Results
588M
Media Impressions
$5.5M
Estimated Media Value
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