Creampuff Co.
Project Overview
For a mock PR campaign, I created a launch strategy for Creampuff Co.’s new smart sleep mask—its first tech-enabled product aimed at positioning the brand as a leader in sleep wellness. The campaign targeted Millennial and Gen Z audiences with a focus on comfort, innovation, and lifestyle integration.
Mock-PR Strategy
My Contributions
I developed a PR stunt concept featuring a playful brand collaboration with Jellycat. The campaign blended cozy aesthetics with tech-forward storytelling to generate buzz, elevate brand perception, and connect with younger consumers seeking comfort and convenience in their sleep routines.
