Project Overview
As part of a student-run agency, our team developed a multi-platform campaign for Halff, a civil engineering firm aiming to better connect with Gen Z talent across Sun Belt states. The campaign sought to modernize Halff’s messaging and increase engagement with emerging engineers.
Halff
Multi-Platform Campaign
My Contributions
I contributed to campaign strategy, art direction, and copywriting across digital, print, and social platforms. I also helped shape a communications platform that authentically reflected Halff’s values while appealing to the next generation of engineering professionals.
