Urban Roots
Project Overview
As part of a semester-long project in my media planning course, my team created a mock agency and developed a strategic campaign for Urban Roots—an Austin-based nonprofit that empowers youth through food equity and leadership. The goal was to increase awareness and community engagement.
Mock-Media Campaign
My Contributions
I conducted market research, led portions of the audience analysis, and contributed to the overall media strategy. This hands-on experience deepened my skills in collaborative campaign planning and nonprofit communications.
