Project Overview
@utaustinaffirmations is a student-run Instagram account that captures the humor, culture, and chaos of life at UT Austin. Known for its relatable affirmations and viral meme content, the account has become a digital staple among Longhorns.
UT Affirmations
@utaustinaffirmations
My Contributions
As Social Media Manager, I co-led content strategy and execution, helping grow the account to 15,000+ followers and achieve posts with 40,000+ impressions. I also collaborated on brand promotions and engagement initiatives, contributing to the account’s recognition by Texas Exes as one of the Top 8 UT Austin Instagram Accounts to Follow in 2022.
