Hearts2Heal

As part of Giant Noise’s summer intern project, our team partnered with Hearts2Heal—a Black-Latinx, woman and veteran-led nonprofit that fosters community-based grief support and mental health programs. We focused on elevating their digital presence and promoting their Grief Experience Summit through an integrated PR and social strategy.

Social Strategy + PR Plan

Halff

As part of a student-run agency, our team developed a multi-platform campaign for Halff, a civil engineering firm aiming to better connect with Gen Z talent across Sun Belt states. The campaign sought to modernize Halff’s messaging and increase engagement with emerging engineers.

Multi-Platform Campaign

Creampuff Co.

For a mock PR campaign, I created a launch strategy for Creampuff Co.’s new smart sleep mask—its first tech-enabled product aimed at positioning the brand as a leader in sleep wellness. The campaign targeted Millennial and Gen Z audiences with a focus on comfort, innovation, and lifestyle integration.

Mock-PR Strategy

Urban Roots

As part of a semester-long project in my media planning course, my team created a mock agency and developed a strategic campaign for Urban Roots—an Austin-based nonprofit that empowers youth through food equity and leadership. The goal was to increase awareness and community engagement.

Mock-Media Campaign

NCR Voyix & NCR Atleos

I conducted a LinkedIn audit for NCR Voyix and NCR Atleos, two newly separated brands in the tech and finance space. The audit focused on evaluating content performance, brand voice, and platform usage to help each company refine its digital strategy and strengthen its LinkedIn presence.

Social Audit

In Spring 2024, I served as the Public Relations Lead for Grace Kelly and Elle Grinnell’s executive alliance campaign for UT Student Government President and Vice President. The campaign centered on clear messaging, strategic outreach, and high-impact student engagement.

PR Campaign

Grace x Elle

Social Media

From content creation to community engagement, I’ve led social strategies across multiple platforms to build brand identity, drive growth, and spark conversation. Below are three accounts I managed, each with a distinct voice, audience, and goal—showcasing my versatility in digital storytelling and platform-specific execution.

Creative, Content Creation, & Social Strategy